How to create the ultimate Facebook marketing strategy for your business with a simple 5 step method approach.
Facebook is simply the best marketing tool for your small business in 2022 and it doesn’t matter what industry you are in..
With 2.2 billion users today chances are your customers on Facebook…. In this blog i am going to lay out for you the ultimate Facebook marketing strategy for your small business in 2022….
Hey!!! If You are new here and you are looking for best practices on how to grow your business on social media
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In fact it is estimated that over a billion dollar is going to shift from traditional marketing to Facebook and social media marketing in the next 12 to 18 months and with this limited advertising space the price is going to up and up and up…..and don’t even think about organic reach .Organic reach has been declining for the last 2 years and we might as well call it dead..
Well today I’m going to give you the ultimate Facebook marketing strategy for your business ..
I’m sure is going to be a great fit..
The strategy consists of 5 steps and they are
- Content Creation
- Content Marketing
- Retargeted card capture
- Retargeting & Nurturing
- Closing the deal
Let's start with Content Creation…
Facebook is a content consumption machine, thats all were “You & I” were go and find interesting contents , pictures, videos etc…and very the beginning you need to know that people do not go to Facebook to buy or sell something but also they were nervous to buy any stuff. So the first step in content creation is to create something that they want to see, Maybe it is entertaining content or maybe educational content or else relevant to their business or industry.. What ever the content maybe make it relevant and worthy of their attention..
Next one is Content Marketing
Sharing contents with friends and family is a great thing but it is not enough. A few things that are really important that you need to know firstly is the content you are sharing on Facebook lives on a different platform. For example, Make sure your website must install Facebook pixel .It is just important. If you are not aware of Facebook pixel , Just check out my blog dealing with Facebook pixel….
The next step you need to know, Is the basics of Facebook Advertising . I strongly suggest that you must learn, How to create a Facebook marketing campaign. After that you need to getting back to the people that have already consumed content on your Facebook and find people within our targeted audience who want something we can offer..As per the marketing law you must be in front of people at least 5 or 6 times before they are ready to make a decision, that means we need to find a way to put more content in front of them to that make interest to buy our content..
Capture your audience with email or subscription
My Facebook Marketing strategy have a slightly different approach. Because i know that Facebook ads are going to go up and up day by day. My suggestion would be, try to capture the people that are consuming your content through different platform like email or subscription or else.. So you can communicate with them via different platforms by retargeting campaigns. Retargeting campaigns help to target the people that have already consumed your content and you can communicate with them via different platform..
For example you could ask your retargeted audience to join a Facebook group that you have created or signup for a newsletter Or calling directly at your phone number or asking for a free consultation ..You are now building a list of people that will overtime after six or seven times will buy your products.. this is called Nurturing
In Nurturing stage you should be focused on creating content that provides value to them . Give them advice, the useful tips and also provide value to them. Then only the sales pitch begins .. Personally i like to use the 10 : 1 ration, Means provide value 10 times at-least to the prospect before you ask them to buy. When you make an offer to the audience ..please make sure to use a sense of urgency tell them that there is a limited availability for the offer . If they don’t take the offer, well you can simply retarget them with providing other 5 0r 6 valuable content and make another offers for them….This is were the formula for the “Ultimate Digital Marketing Strategy “
